Over-the-top is an understatement when it comes to Lucha Libre USA: Masked Warriors, the high-spirited Mexican wrestling spectacular that marries exciting aerial maneuvers and extraordinary acrobatics with flamboyant characters and outlandish story lines.

Along with the television show, live tours and action figures available in stores like WalMart and Toys R’ Us and other mass merchants are powering the strong momentum for LLUSA. In addition, a new Lucha Libre USA app for iPhone will allow fans to create and become their own Masked Warrior.